SPHERA is a creative hub dedicated to reenergizing the artistic, cultural, ecological, social, and economic tissue of Târgu Mures -as part of the larger Transylvanian region in Romania- through a reevaluation of local resources, in relation with planetary conditions and exchanges.
The multidisciplinary collective of artists, designers, and scientists will explore the social, economic, urban, and ecological issues of the region and will develop ideas in close engagement with the local community and youth as part of yearly Design Festivals.
collaboration
SPHERA will be a creative ecosystem of experimentation, a ‘junction’ between Industries, Institutions, and the Local Authorities, dedicated to support innovation, collaboration, and entrepreneurship across art, design, and technology.
clusters
The project will be developed in phases.
incubation
The co-working ecosystem will accommodate startups that will have the opportunity to participate in business training sessions with experts and mentors, as well as through group critiques, peer-to-peer learning, and critical discourse about culture, technology, and entrepreneurship. The members will also benefit from the facilities and the network that SPHERA will provide.
Examples: New Inc (NYC), A/D/O (Brooklyn), New Lab (NYC)
Experimentation
IT, automation, robotics, biology, chemistry, physics, and agriculture to explore sustainable systems of mobility, food production, hospitality, waste management, production systems etc.
Examples: Sci Arc (LA), MIT Media Lab (Boston), Ars Electronica VR Lab (Linz)
residencies
Artists, Designers, Scientists etc. will be conducting research-based projects, aiming to develop unique products and services.
Examples: Luma Arles (France), A/D/O (Brooklyn)
THE SCHOOL OF ARTS AND DESIGN
A new addition to the already existing ‘High School of Arts and Design’ will become an organic part of SPHERA (Classrooms and studios).
Examples: Manchester School of Art, Levine Campus, The Danish Music Museum
learning ecosystem
Classrooms will be designed to accommodate educational programs and workshops for various generations (from small children to adults).
Examples: Fuji Kindergarden (Tokyo), BIG Kindergarden (NYC)
Multi-functional EVENT and performances
Flexible space to accommodate a wide range of various events: from symposiums to large scale art performances, installations, projections, concerts, and occasional markets.
Example: Park Avenue Armory (NYC)
culinary experiences
To provide catering for staff and creatives in residence, as well as for visitors and to accommodate occasional large scale events as well.
Example: Grace Farms (Connecticut)
CONTEMPORARY ART GALLERY
Flexible gallery space for contemporary art installations and performances.
Example: Whitney Museum - Open Plan (NYC)
At the edge between art, nature, and technology
NATURE
A public ‘playground‘ open both for members of the SPHERA, as well as for the visitors. It’s a garden both for art and agricultural experimentation. The landscape design will accommodate for outdoor events and various sorts of performances.
RETAIL UNITS
Rentable space for showrooms, temporary galleries, and stores
Example: Moma Store (NYC), A/D/O Store (Brooklyn)